Does Simple CRM allow database rental, for mailing purposes: emails, postal, fax or SMS?

Simple CRM offers the rental of contacts database, in order to set up communication campaigns by:
- EMAIL
- SMS
- Voice messages
- Fax
- Postal mail

Simple CRM will ensure the transmission of messages and deliver a performance report.

Attention that it is about RENT and not about sale.

Let me detail the difference between these two concepts. Indeed, some customers do not understand the concept of rented database and do not perceive well the difference in quality, nor why a rental instead of a sale.

In a B2B file, we provide the name of the company and the address of the head office (these data are public and generic), and also, when we are on nominative contacts (example: Only managers, or HR managers etc.), the name and first name of the contact, and his personal data for marketing purposes, namely:  Email address and/or mobile phone number. These last two pieces of information cannot be transmitted directly to you, because vis-à-vis the CNIL we must protect personal data. This is why we speak of legal leasing and that we are therefore, "trusted third party" vis-à-vis the CNIL, French law and publishers. We must not disclose or reuse this data.

I want to clarify one thing. Systems such as Kompass, Manageo, France prospect, Societe.com etc. offer "generic" B2B files which are not "OPT-IN", i.e. these data are freely provided by the Infogreffe, INSEE, RNCS etc. databases. So these companies charge you for data that is free and not optimized or worked.

There is an advantage to these competing systems:
The cost of the data is lower, and it is possible to make massive shipments

But there are also and especially disadvantages:
These bases are over-exploited, there is no management of marketing pressure
The data are generic, that is to say that it is almost never nominative, an email sent will arrive at the generic email address of the company.
And finally, it is IMPOSSIBLE to have a B2B mobile number via these bases.

For B2B, we use publishers who have actual OPT-IN files, i.e. the named person within the company agrees to receive advertising, and we therefore have their personal data up to date, such as email address, landline number (direct line) and especially mobile number.

In particular, we use trade fair organisers, who collect fresh and qualified data. However, the cost is higher, there are often fixed costs and minimum billing. Moreover, the cost of a B2B contact is on average between 30 and 50% more expensive than a B2C contact.

For B2C, the operation is totally different, because the law is different between B2B and B2C.

In B2B, generic company data (postal address, telephone number of the switchboard, secretary's email or switchboard) are not subject to any protection rules, i.e. databases such as Kompass, France prospect etc. can recover and resell them without limitation. We are talking here about resale, and not rental as for OPT-IN contacts.

In B2B always, when we talk about personal contact, we enter into personal data, and the laws of the OPT-IN come into play as for B2C (below), that's what we do.

For B2C, therefore, there is no public database, and personal data are sensitive, which is why the CNIL pays particular attention to compliance with all acquisition and use rules. It is therefore necessary to go through editors (we have about a hundred of them in contact, but there are many more) who collect emails or mobile numbers, with the small checkbox to use them for commercial purposes. We work for example with Cdiscount, Priceminister, Assurland etc. We can therefore have several million contacts B2C OPT-IN, and refine with dozens of criteria, up to the type of vehicle owned, number of children, pets, owner / tenant or buying habits.

Clearly, it is now much more complicated to do B2B OPT-IN than B2C.

Hoping that these elements will help you to better understand the functioning and quality of our service, do not hesitate to come back to me for any question.